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Jawad_Khan

EEC- GA4 - select_item - Shopcast

Apr 6th, 2023
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  1. window.dataLayer = window.dataLayer || [];
  2. window.dataLayer.push({
  3.   event: 'select_item',             // name of the event. In this case, it always must be select_item
  4.   ecommerce: {                         
  5.     items: [{                           // an array with a product that was clicked
  6.       item_name: 'Product 1',           // insert an actual product name
  7.       item_id: 'product1',              // insert an actual product ID
  8.       price: '11.99',                   // insert an actual product price. Number or a string. Don't include currency code
  9.       item_brand: 'brand A',            // insert an actual product price
  10.       item_category: 'Apparel',         // insert an actual product top-level category
  11.       item_category2: 'T-shirt',        // if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, item_category3, etc. Can use from item_category up to item_category5
  12.             quantity: '1'                       // product quantity. In this case, it will usually be equal to 1
  13. item_app: 'Shopcast'                //if a product that appears is from the recommended products then Shopcast should appear here otherwise it should be empty
  14.  
  15. item_model:'user_to_item'       //if the product is from the recommended products then the respective model should come here i.e. user_to_item, item_to_item or top_rated
  16.  
  17.     }]
  18.   }
  19. });
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