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1 | window.dataLayer = window.dataLayer || []; | |
2 | window.dataLayer.push({ | |
3 | event: 'select_item', // name of the event. In this case, it always must be select_item | |
4 | ecommerce: { | |
5 | items: [{ // an array with a product that was clicked | |
6 | item_name: 'Product 1', // insert an actual product name | |
7 | item_id: 'product1', // insert an actual product ID | |
8 | price: '11.99', // insert an actual product price. Number or a string. Don't include currency code | |
9 | item_brand: 'brand A', // insert an actual product price | |
10 | item_category: 'Apparel', // insert an actual product top-level category | |
11 | item_category2: 'T-shirt', // if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, item_category3, etc. Can use from item_category up to item_category5 | |
12 | - | item_variant: 'Blue', // insert an actual product variant |
12 | + | quantity: '1' // product quantity. In this case, it will usually be equal to 1 |
13 | - | item_list_name: 'Search results', // insert the name of the list where the product is currently displayed |
13 | + | item_app: 'Shopcast' //if a product that appears is from the recommended products then Shopcast should appear here otherwise it should be empty |
14 | - | item_list_id: 'search_results', // insert the list id where the product is currently displayed |
14 | + | |
15 | - | index: 1, // insert product's position in that list |
15 | + | item_model:'user_to_item' //if the product is from the recommended products then the respective model should come here i.e. user_to_item, item_to_item or top_rated |
16 | - | quantity: '1' // product quantity. In this case, it will usually be equal to 1 |
16 | + | |
17 | }] | |
18 | } | |
19 | }); |