Advertisement
Jawad_Khan

EEC- GA4 - view_item - Shopcast

Apr 6th, 2023
478
0
Never
Not a member of Pastebin yet? Sign Up, it unlocks many cool features!
  1. window.dataLayer = window.dataLayer || [];
  2. window.dataLayer.push({
  3.   event: 'view_item',           // name of the event. In this case, it always must be view_item
  4.   ecommerce: {                         
  5.     items: [{                           // an array with a product
  6.       item_name: 'Product 1',           // insert an actual product name
  7.       item_id: 'product1',              // insert an actual product ID
  8.       price: '11.99',                   // insert an actual product price. Number or a string. Don't include currency code
  9.       item_brand: 'brand A',            // insert an actual product price
  10.       item_category: 'Apparel',         // insert an actual product top-level category
  11.       quantity: '1'                     // product quantity. In this case, it will usually be equal to 1
  12. item_app: 'Shopcast'                //if a product that appears is from the recommended products then Shopcast should appear here otherwise it should be empty
  13.  
  14. item_model:'user_to_item'       //if the product is from the recommended products then the respective model should come here i.e. user_to_item, item_to_item or top_rated
  15.  
  16.     }]
  17.   }
  18. });
Advertisement
Add Comment
Please, Sign In to add comment
Advertisement