EEC- GA4 - view_item - Shopcast

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
  event: 'view_item',           // name of the event. In this case, it always must be view_item
  ecommerce: {
    items: [{                           // an array with a product
      item_name: 'Product 1',           // insert an actual product name
      item_id: 'product1',              // insert an actual product ID
      price: '11.99',                   // insert an actual product price. Number or a string. Don't include currency code
      item_brand: 'brand A',            // insert an actual product price
      item_category: 'Apparel',         // insert an actual product top-level category
      quantity: '1'                     // product quantity. In this case, it will usually be equal to 1
item_app: 'Shopcast'                //if a product that appears is from the recommended products then Shopcast should appear here otherwise it should be empty

item_model:'user_to_item'       //if the product is from the recommended products then the respective model should come here i.e. user_to_item, item_to_item or top_rated

    }]
  }
});