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1 | window.dataLayer = window.dataLayer || []; | |
2 | window.dataLayer.push({ | |
3 | event: 'view_item', // name of the event. In this case, it always must be view_item | |
4 | ecommerce: { | |
5 | items: [{ // an array with a product | |
6 | item_name: 'Product 1', // insert an actual product name | |
7 | item_id: 'product1', // insert an actual product ID | |
8 | price: '11.99', // insert an actual product price. Number or a string. Don't include currency code | |
9 | item_brand: 'brand A', // insert an actual product price | |
10 | item_category: 'Apparel', // insert an actual product top-level category | |
11 | quantity: '1' // product quantity. In this case, it will usually be equal to 1 | |
12 | item_app: 'Shopcast' //if a product that appears is from the recommended products then Shopcast should appear here otherwise it should be empty | |
13 | ||
14 | item_model:'user_to_item' //if the product is from the recommended products then the respective model should come here i.e. user_to_item, item_to_item or top_rated | |
15 | ||
16 | }] | |
17 | } | |
18 | }); |