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- window.dataLayer = window.dataLayer || [];
- window.dataLayer.push({
- event: 'add_to_cart', // name of the event. In this case, it always must be add_to_cart
- userId: '123abc' // this should be replaced by actual user ID and cannot be PII e.g. email address or IP address
- ecommerce: {
- items: [{ // an array with a product (or multiple products) that was added to a cart
- item_name: 'Product 1', // insert an actual product name
- item_id: 'product1', // insert an actual product ID
- price: '11.99', // insert an actual product price. Number or a string. Don't include currency code
- item_brand: 'brand A', // insert an actual product price
- item_category: 'Apparel', // insert an actual product top-level category
- index: 1, // if a product is added to cart directly from product list, add the position in the list here
- quantity: '1' // product quantity of how many products were added to a cart
- }]
- }
- });
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