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1 | window.dataLayer = window.dataLayer || []; | |
2 | - | window.dataLayer.push({ ecommerce: null }); |
2 | + | |
3 | event: 'add_to_cart', // name of the event. In this case, it always must be add_to_cart | |
4 | userId: '123abc' // this should be replaced by actual user ID and cannot be PII e.g. email address or IP address | |
5 | ecommerce: { | |
6 | items: [{ // an array with a product (or multiple products) that was added to a cart | |
7 | item_name: 'Product 1', // insert an actual product name | |
8 | item_id: 'product1', // insert an actual product ID | |
9 | price: '11.99', // insert an actual product price. Number or a string. Don't include currency code | |
10 | item_brand: 'brand A', // insert an actual product price | |
11 | item_category: 'Apparel', // insert an actual product top-level category | |
12 | - | item_category2: 'T-shirt', // if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, item_category3, etc. Can use from item_category up to item_category5 |
12 | + | |
13 | - | item_variant: 'Blue', // insert an actual product variant |
13 | + | |
14 | - | item_list_name: 'Search results', // if a product is added to cart directly from product list, add the list name here |
14 | + | |
15 | - | item_list_id: 'search_results', // if a product is added to cart directly from product list, add the list id here |
15 | + | |
16 | }); |