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ju1ius

select_item

Mar 4th, 2021 (edited)
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  1. window.dataLayer = window.dataLayer || [];
  2. window.dataLayer.push({ ecommerce: null });  // Clear the previous ecommerce object
  3. window.dataLayer.push({
  4.   event: 'select_item',             // name of the event. In this case, it always must be select_item
  5.   ecommerce: {                         
  6.     items: [{                           // an array with a product that was clicked
  7.       item_name: 'Product 1',           // insert an actual product name
  8.       item_id: 'product1',              // insert an actual product ID
  9.       price: '11.99',                   // insert an actual product price. Number or a string. Don't include currency code
  10.       item_brand: 'brand A',            // insert an actual product price
  11.       item_category: 'Apparel',         // insert an actual product top-level category
  12.       item_category2: 'T-shirt',        // if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, item_category3, etc. Can use from item_category up to item_category5
  13.       item_variant: 'Blue',             // insert an actual product variant
  14.       item_list_name: 'Search results', // insert the name of the list where the product is currently displayed
  15.       item_list_id: 'search_results',   // insert the list id where the product is currently displayed
  16.       index: 1,                         // insert product's position in that list
  17.       quantity: '1'                     // product quantity. In this case, it will usually be equal to 1
  18.     }]
  19.   }
  20. });
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