pageSpeed

wordpress plagin:
WP-HTML-Compression //<-изменяет вид ссылок

htac
<IfModule deflate_module>
 AddOutputFilterByType DEFLATE text/html
 AddOutputFilterByType DEFLATE application/javascript
 AddOutputFilterByType DEFLATE text/javascript
 AddOutputFilterByType DEFLATE text/css
    #Handle browser specific compression requirements
    BrowserMatch ^Mozilla/4 gzip-only-text/html
    BrowserMatch ^Mozilla/4.0[678] no-gzip
    BrowserMatch bMSIE !no-gzip !gzip-only-text/html
    SetEnvIf User-Agent ".*MSIE.*" nokeepalive ssl-unclean-shutdown downgrade-1.0 force-response-1.0
</IfModule>
<IfModule expires_module>
    ExpiresActive on
    ExpiresDefault                                      "access plus 1 month"

  # CSS
    ExpiresByType text/css                              "access plus 1 year"

  # Data interchange
    ExpiresByType application/atom+xml                  "access plus 1 hour"
    ExpiresByType application/rdf+xml                   "access plus 1 hour"
    ExpiresByType application/rss+xml                   "access plus 1 hour"

    ExpiresByType application/json                      "access plus 0 seconds"
    ExpiresByType application/ld+json                   "access plus 0 seconds"
    ExpiresByType application/schema+json               "access plus 0 seconds"
    ExpiresByType application/vnd.geo+json              "access plus 0 seconds"
    ExpiresByType application/xml                       "access plus 0 seconds"
    ExpiresByType text/xml                              "access plus 0 seconds"

  # Favicon (cannot be renamed!) and cursor images
    ExpiresByType image/vnd.microsoft.icon              "access plus 1 week"
    ExpiresByType image/x-icon                          "access plus 1 week"

  # HTML
    ExpiresByType text/html                             "access plus 0 seconds"

  # JavaScript
    ExpiresByType application/javascript                "access plus 1 year"
    ExpiresByType application/x-javascript              "access plus 1 year"
    ExpiresByType text/javascript                       "access plus 1 year"

  # Manifest files
    ExpiresByType application/manifest+json             "access plus 1 year"

    ExpiresByType application/x-web-app-manifest+json   "access plus 0 seconds"
    ExpiresByType text/cache-manifest                   "access plus 0 seconds"

  # Media files
    ExpiresByType audio/ogg                             "access plus 1 month"
    ExpiresByType image/bmp                             "access plus 1 month"
    ExpiresByType image/gif                             "access plus 1 month"
    ExpiresByType image/jpeg                            "access plus 1 month"
    ExpiresByType image/png                             "access plus 1 month"
    ExpiresByType image/svg+xml                         "access plus 1 month"
    ExpiresByType image/webp                            "access plus 1 month"
    ExpiresByType video/mp4                             "access plus 1 month"
    ExpiresByType video/ogg                             "access plus 1 month"
    ExpiresByType video/webm                            "access plus 1 month"

  # Web fonts

    # Embedded OpenType (EOT)
    ExpiresByType application/vnd.ms-fontobject         "access plus 1 month"
    ExpiresByType font/eot                              "access plus 1 month"

    # OpenType
    ExpiresByType font/opentype                         "access plus 1 month"

    # TrueType
    ExpiresByType application/x-font-ttf                "access plus 1 month"

    # Web Open Font Format (WOFF) 1.0
    ExpiresByType application/font-woff                 "access plus 1 month"
    ExpiresByType application/x-font-woff               "access plus 1 month"
    ExpiresByType font/woff                             "access plus 1 month"

    # Web Open Font Format (WOFF) 2.0
    ExpiresByType application/font-woff2                "access plus 1 month"

  # Other
    ExpiresByType text/x-cross-domain-policy            "access plus 1 week"
</IfModule>