Application init script in progress

#! /bin/sh
# /etc/init.d/pcwizzltd_website

PROGRAM = /home/morgan/pcwizzltd_website/pcwizzltd_website

case "$1" in
    start)
        $PROGRAM &
        PID = $!
        echo "Starting pcwizzltd_website (pid:$PID)"
        ;;
    stop)
        echo "Stopping pcwizzltd_website (pid:$PID)"
        kill $PID
        ;;
    *)
    echo "Usage /etc/init.d/pcwizzltd_website {start|stop}"
    exit 1
    ;;
esac