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1 | window.dataLayer = window.dataLayer || []; | |
2 | - | window.dataLayer.push({ ecommerce: null }); |
2 | + | |
3 | event: 'view_item_list', // name of the event. In this case, it always must be view_item_list | |
4 | ecommerce: { | |
5 | items: [{ // an array where all currently viewed products must be included | |
6 | item_name: 'Single Pattie Burger', // insert an actual product name | |
7 | - | item_name: 'Product 1', // insert an actual product name |
7 | + | item_id: 'SKU', // insert an actual product ID |
8 | - | item_id: 'product1', // insert an actual product ID |
8 | + | price: '530', // insert an actual product price. Number or a string. Don't include currency code |
9 | - | price: '11.99', // insert an actual product price. Number or a string. Don't include currency code |
9 | + | item_brand: 'Uno Burgers', // insert an actual product price |
10 | - | item_brand: 'brand A', // insert an actual product price |
10 | + | item_category: 'Beef Burgers', // insert an actual product top-level category |
11 | - | item_category: 'Apparel', // insert an actual product top-level category |
11 | + | index: 1, // insert product's position in that list |
12 | - | item_category2: 'T-shirt', // if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, item_category3, etc. Can use from item_category up to item_category5 |
12 | + | |
13 | - | item_variant: 'Blue', // insert an actual product variant |
13 | + | |
14 | - | item_list_name: 'Search results', // insert the name of the list where the product is currently displayed |
14 | + | |
15 | - | item_list_id: 'search_results', // insert the list id where the product is currently displayed |
15 | + | |
16 | - | index: 1, // insert product's position in that list |
16 | + | |
17 | item_brand: 'Brand B', | |
18 | item_category: 'Category B', | |
19 | item_variant: 'Yellow', | |
20 | index: 2, | |
21 | quantity: '1' | |
22 | }] | |
23 | } | |
24 | }); |