GM vs. CEO

The decision to have a general manager instead of a C-suite (comprising executives like CEO, CFO, CTO, etc.) can depend on various factors such as the size and structure of the company, its industry, organizational culture, and strategic goals. Here are a few reasons why a company might choose to have a general manager:

1. Simplicity and Efficiency: In smaller organizations or startups, having a general manager who oversees all aspects of the business can simplify decision-making and streamline operations. This approach eliminates the need for multiple layers of executive leadership.

2. Flexibility: A general manager may have the flexibility to adapt to changing business needs and take on diverse responsibilities without being confined to a specific executive role. This versatility can be valuable in dynamic or uncertain environments.

3. Cost Considerations: Hiring a general manager may be more cost-effective for some companies compared to assembling a full C-suite team, especially in the early stages of growth or during financial constraints.

4. Organizational Culture: Some companies prioritize a flat organizational structure where decision-making authority is distributed evenly rather than concentrated among a few executives. In such cases, a general manager may align better with the company's culture and values.

5. Strategic Alignment: The role of a general manager can be tailored to align closely with the company's strategic objectives and operational priorities. This customization allows for greater agility and responsiveness to market dynamics.

6. Transition Periods: In transitional phases such as leadership succession, restructuring, or mergers and acquisitions, appointing a general manager temporarily can provide stability and continuity while the company navigates through changes.

Overall, the decision to have a general manager instead of a traditional C-suite structure reflects the unique needs and circumstances of each organization. It requires careful consideration of factors such as organizational size, stage of development, industry dynamics, and long-term strategic vision.