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Artificial flavors in juices are chemically synthesized compounds that mimic the natural flavors of fruits. They are used to enhance or replicate the taste of real fruit without using actual fruit ingredients. These compounds are created by combining various chemicals that are known to produce specific flavor profiles. For example, the flavor of "strawberry" might be created from a mix of esters, alcohols, and aldehydes. Artificial flavors are often cheaper and more stable than natural ones, making them popular in processed foods and beverages.