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People are interested in upgrading from the RTX 4090 to the RTX 5090 for several reasons:

1. Performance Boost: The RTX 5090 is expected to offer significant improvements in performance, including better graphics, higher frame rates, and more efficient power consumption.

2. New Features: With each new generation, NVIDIA typically introduces new features and technologies that can enhance gaming and productivity experiences. These might include better ray tracing capabilities, AI enhancements, and support for the latest APIs.

3. Future-Proofing: Upgrading to the latest hardware ensures that your system remains capable of running new and demanding games and applications for a longer period.

4. Resale Value: Some users believe that upgrading to the latest GPU will maintain or even increase the resale value of their current setup, as they can sell their RTX 4090 to someone who hasn't upgraded yet.

5. Enthusiast Culture: There's a culture among PC enthusiasts and gamers to always have the latest and greatest hardware. This drive to stay on the cutting edge can be a strong motivator for upgrades.

6. Professional Use: For professionals in fields like video editing, 3D rendering, and scientific computing, the increased performance and new features of the RTX 5090 can significantly improve workflow efficiency.

Would you consider upgrading, or are you happy with your current setup?