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- window.dataLayer = window.dataLayer || [];
- window.dataLayer.push({
- event: 'view_cart', // name of the event. In this case, it always must be view_cart
- ecommerce: {
- items: [{ // an array of all products currently in a cart
- item_name: 'Product 1', // insert an actual product name
- item_id: 'product1', // insert an actual product ID
- price: '11.99', // insert an actual product price. Number or a string. Don't include currency code
- item_brand: 'brand A', // insert an actual product price
- item_category: 'Apparel', // insert an actual product top-level category
- item_category2: 'T-shirt', // if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, item_category3, etc. Can use from item_category up to item_category
- quantity: '1' // product quantity
- },{
- item_name: 'Product 2',
- item_id: 'product2',
- price: '12.99',
- item_brand: 'Brand B',
- item_category: 'Category B',
- item_variant: 'Yellow',
- quantity: '1'
- }]
- }
- });
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