Siri 2 fiasco: Apple shakes up its strategy

Siri 2 fiasco: Apple shakes up its strategy

Apple Intelligence isn't up to scratch, despite Apple's numerous announcements over the past year. Worse, the new version of Siri won't see the light of day until 2026. A significant delay, and one that's very rare in the company's history.

In recent days, anonymous sources have been reporting in the press that Apple is in crisis due to the delay, which they have described as "an absolute disgrace."

The consequences are now being revealed through an article published in Bloomberg by Mark Gurman: Apple is making a team change.
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