function my_custom_deal_properties( $deal, $order_id ) {

    $deal['properties'][] = array(
        'name'  => 'woocommerce_link',
        'value' => admin_url( 'post.php?post=' . $order_id . '&action=edit' ),
    );

    return $deal;

}

add_filter( 'wpf_ecommerce_hubspot_add_deal', 'my_custom_deal_properties', 10, 2 );