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Jexal

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Mar 30th, 2024
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  1. Shell gas stations in Jamaica underwent a significant transformation. Let me share the details:
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  3. 1. Rebranding by Rubis Energy:
  4. - In 2013, Rubis Energy Jamaica Limited acquired Shell Jamaica, marking the end of Shell's nine-decade dominance in the country.
  5. - Rubis Energy rebranded the existing 52 Shell stations under the Rubis name. This rebranding project began in 2013 and was completed by mid-2014.
  6. - The transition involved replacing the iconic Shell signage with the Rubis logo, reflecting the change in ownership and brand identity.
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  8. 2. Ownership and Licensing:
  9. - Rubis, a global energy company, acquired Shell Jamaica from Blue Equity LLC in December. The terms of the acquisition were not disclosed.
  10. - As part of the deal, Rubis obtained a temporary license to use the Shell brand for 18 months, which ended in mid-2014.
  11. - Rubis Energy runs its own brand, building loyalty and expanding its presence in the Jamaican market.
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  13. 3. Future Outlook:
  14. - While the Shell brand disappeared from Jamaica's fuel stations, Rubis Energy continues to operate and serve customers across the island.
  15. - The rebranding allowed Rubis to establish its own identity and maintain a strong foothold in the energy sector.
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  17. In summary, Rubis Energy is a separate company that acquired and rebranded the Shell gas stations in Jamaica, replacing the familiar Shell name with the Rubis brand.
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