// Add a custom user role
$result = add_role( 'view_reports', __('View Reports'), array(
	'read'						=> false, // true allows this capability
	'edit_posts'				=> false, // Allows user to edit their own posts
	'edit_pages'				=> false, // Allows user to edit pages
	'edit_others_posts'			=> false, // Allows user to edit others posts not just their own
	'create_posts'				=> false, // Allows user to create new posts
	'manage_categories'			=> false, // Allows user to manage post categories
	'publish_posts'				=> false, // Allows the user to publish, otherwise posts stays in draft mode
	'edit_themes'				=> false, // false denies this capability. User can’t edit your theme
	'install_plugins'			=> false, // User cant add new plugins
	'update_plugin'				=> false, // User can’t update any plugins
	'update_core'				=> false, // user cant perform core updates
	'view_woocommerce_reports'	=> true
));