close item press esc button

<!DOCTYPE HTML>
<html lang="en-US">
<head>
    <meta charset="UTF-8">
    <title></title>
<script src="https://code.jquery.com/jquery-3.2.1.min.js"></script>
</head>
<body>
    <div id="modal_bid">
        Hello world!
        <p id="close">close</p>
    </div>

<script>
jQuery(document).bind('keyup',function(evt) {
    if (evt.keyCode == 27) {
      $('#modal_bid').css({"display":"none"});
      alert('This text after press ESC button');
    }
});
</script>

</body>
</html>