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- Meme Magic: /pol/
- On the Origins of Memes by Means of Fringe Web Communities
- https://arxiv.org/pdf/1805.12512.pdf
- Internet memes are increasingly used to sway and possibly manipulate public opinion
- In this paper, we detect and measure the propagation of memes across multiple Web communities
- /pol/ substantially influences the meme ecosystem with the number of memes it produces
- These memes, often generated by fringe communities, are being “weaponized” and even becoming part of political and ideological propaganda
- /pol/ and The_Donald are influential actors in the meme ecosystem, despite their modest size.
- We find that /pol/ substantially influences the meme ecosystem by posting a large number of memes
- /pol/ has the greatest number of memes posted, followed by Twitter and then Reddit.
- /pol/ is the strongest source of influence for Reddit, The Donald, and Gab, but not for Twitter
- /pol/ has the most total influence for both racist and non-racist memes, with the notable exception of Twitter, where Reddit has the most the influence.
- /pol/ influences The_Donald more in terms of political memes
- The Donald has by far the greatest influence for the number of memes posted on it.
- Memes from this community spread very well to all of the other communities.
- While /pol/ has a large total influence on the other communities, when normalized by its size, it has the smallest external influence
- Most of the memes posted on /pol/ do not spread to other communities.
- contrary to the total influence, /pol/ is the least influential when taking into account the number of memes posted.
- While this might seem surprising, it actually yields a subtle, yet crucial aspect of /pol/’s role in the meme ecosystem: /pol/ (and 4chan in general) acts as an evolutionary microcosm for memes.
- The constant production of new content results in a “survival of the fittest” scenario.
- A staggering number of memes are posted on /pol/, but only the best actually make it out to other communities.
- To the best of our knowledge, this is the first result quantifying this analogy to evolutionary pressure.
- /pol/ is … the most influential disseminator of memes in terms of raw influence.
- /pol/’s “famed” meme magic, i.e., the propensity to produce and heavily push memes, is thus the most likely explanation for /pol/’s influence on the Web in general.
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