function alt_emails_for_attendees( $update_data, $registration ) {

    $email_parts = explode( '@', $update_data['user_email'] );

    // Convert email@domain.com to email+firstname@domain.com

    // $update_data['user_email'] = $email_parts[0] . '+' . strtolower( $update_data['first_name'] ) . '@' . $email_parts[1];

    // OR Convert email@domain.com to email+event_name@domain.com

    $event      = $registration->event();
    $event_name = sanitize_title( $event->name() );
    $event_name = str_replace( '-', '_', $event_name );

    $update_data['user_email'] = $email_parts[0] . '+' . $event_name . '@' . $email_parts[1];

    return $update_data;

}

add_filter( 'wpf_event_espresso_customer_data', 'alt_emails_for_attendees', 10, 2 );