pre_Get_posts

add_action('pre_get_posts', 'kia_get_all_products', 99 );

function kia_get_all_products() {

    if ( is_admin() ) return;

    if( is_main_query() && ( is_post_type_archive('product') || ( is_tax() && in_array(get_query_var('taxonomy'), get_object_taxonomies('product') )) ) ) {
       set_query_var('posts_per_page', 14 );
       set_query_var('orderby', 'menu_order' );
        set_query_var('order', 'ASC' );
        echo 'is working';
    }

}